Jobs

Berlin Office

Online Marketing & eCommerce Manager

Online Marketing & eCommerce Manager

Herbliz is a young, dynamic and fast growing Berlin start-up that specializes in the online and offline sale of high-quality CBD products in the Health & Wellness Industry.

Our concept stores offer an exquisite selection of products from our own brand, Herbliz, alongside other CBD brands for a self-aware and healthy lifestyle. Our shops convey a feeling of harmony and are place for exchange, where our customers receive individual support and advice in a discreet atmosphere.

For our office in Berlin we are looking for:
passionate and creative Online Marketing & eCommerce Manager reporting directly to the Head of eCommerce

Responsibilities
  • Monitor site traffic and development of KPIs
  • Manage website content: build new content areas and improve existing content
  • Implement A/B tests for landing pages and conversion optimisation
  • Maintain eCommerce web store and store catalogue
  • Help define & create lifecycle marketing and segmentation strategies that attract and retain customers
  • Help set up business processes and integrations with thrid-party platforms
  • Monitor product performance, track KPIs & give feedback for improving product performance
  • Implement sales strategies and campaigns to increase conversion, average basket and av. items per order
  • Research competitors’ strategies and tactics to competitively position our products
  • In cooperation with the brand manager, publish & distribute externally created content that promotes our brands 
  • Help launch omni channel campaigns with a digital first attitude
Requirements
  •  A passionate self-starter with a degree in marketing or a related field
  • Proven working experience as an online marketing manager, 2+ years experience preferred
  • Strong analytical skills, familiar with web reporting/controlling platforms
  • An excellent communicator, both verbally and in writing
  • Excellent understanding of the full marketing mix
  • Enthusiastic about CBD health and wellness market
  • Up-to-date with the latest trends and marketing best practice
  • Fluent German and proficient English language skills 

Sounds right to you?
Send your application including CV, cover letter and possible start date to hr@herbliz.com